Finding Paid Vs Organic Conversions in Google Analytics

March 26th, 2008 by

Have you ever tried to find out how many of your Google analytics goal conversions were from paid visitors and how many were from organic search visitors?

This information is something any website owner or search engine marketer running a Google Adwords campaign needs to know.

There are some calculations needed to filter this information yourself, before you will have the information you need. I’ve created a sample Microsoft Excel spreadsheet for you to use in figuring this information.

Please feel free to download the free sample to use in figuring this data.

Follow the breadcrumb I’ve laid out below and do some math to get a better detailed idea of your actual conversions from paid versus organic visitors. It’s buried deep in the Google Analytics stats.

Here’s the breadcrumb or path to follow in finding out what conversions were from Google Adwords pay per click website visitors and what conversions are from visitors who found your website via the Google’s organic search results

Download the Conversions – Organic – Vs – PPC Sample Worksheet

Once again the data you need to fill in the worksheet can be found by following this breadcrumb:

Google Analytics – Traffic Sources – Campaigns – Goal conversions Tab (Select Medium Under Segment)


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